What we do

Five areas where we
move the needle.

We don't do everything. We do the things that have the biggest impact on how a petroleum operation actually performs — systems, supply chain, retail, financials, and technology. If you've got a problem in one of these areas, there's a good chance we've seen it before.

Jump to a practice area
1Systems & ERP 2Retail & Margin 3Supply Chain 4Financial Advisory 5Tech Stack, AI & Strategy
Practice Area 01
Systems & ERP — Making your software actually work for you
iRely i21PDI EnterpriseADD SystemsDTN
Most operators we talk to are running an ERP that was either set up years ago by someone who's no longer there, or configured during implementation and never touched since. The system works — technically — but it's not doing what it should. Reports don't match reality. Data lives in spreadsheets that should live in the system. Period close takes days when it should take hours.
We come in, figure out the gap between what your system is doing and what your business needs it to do, and fix it. We're particularly deep on iRely i21 — Noelle worked at iRely before leading a 7-division implementation at Gaines Oil. That's a level of platform knowledge most consultants can't match.
iRely i21 configuration audit, gap analysis, and optimization
Full ERP implementation — planning, configuration, training, and go-live support
Third-party system integration (DTN, QuickBooks, Axxis, Otodata, and others)
Financial reporting automation — eliminate manual reconciliation
Multi-site dashboards and real-time performance visibility
Data migration planning and execution
User training and documentation built for how your team actually works
Talk about your ERP →
What we typically find
→ERP configured for a prior ownership structure that doesn't match how the business runs today
→Rack pricing not flowing correctly into margin calculations — meaning the numbers you're looking at are wrong
→20+ hours a week in manual reconciliation that automation can eliminate
→No site-level margin visibility — only a consolidated P&L that hides the real story
→Inventory shrink accumulating for months before anyone catches it in the financials
Practice Area 02
Retail & Margin — Finding what's leaking before it compounds
C-StoreCategory ManagementLoyaltyPricing
Fuel margin is thin. You already know that. What's less obvious is how much additional margin is sitting in your retail operation waiting to be recovered — in your category mix, your vendor contracts, your loyalty program, your pricing relative to competitors. These aren't dramatic fixes. They're disciplined ones that add up to real money over 12 months.
We look at what your data is actually saying — not what the summary reports show — and find the spots where margin is quietly walking out the door.
Category performance analysis — what's actually making money vs. taking up shelf space
Vendor audit and rebate recapture — find the credits you're owed but not collecting
Loyalty program design, ROI modeling, and restructuring
Fuel pricing strategy relative to your competitive market
Per-site profitability benchmarking across your network
Shrink diagnostics and loss prevention frameworks
Talk retail strategy →
Typical outcomes
→Category reset recovers 8–15% margin on underperforming departments
→Vendor rebate audit surfaces unclaimed credits averaging $40–120K/year
→Loyalty restructure improves repeat visit rates 18–25%
→Pricing strategy closes competitive gap without losing volume
Practice Area 03
Supply Chain — The biggest single-dollar opportunity most operators ignore
Rack PricingContractsTransportDTN Fuel Pricing
Supply contracts get signed and forgotten. Nobody wants to start a difficult conversation with a supplier they've worked with for years. So the contract auto-renews, pricing drifts below market, and the difference — a few cents per gallon — compounds quietly into six figures annually.
We bring the market data and the negotiation strategy to fix that. We've seen enough of these contracts to know what good looks like, and we know how to have the conversation in a way that preserves the relationship while getting you to where you should be.
Rack pricing benchmarking against regional and national comparables
Supply contract review and renegotiation strategy
Transportation cost modeling and carrier contract optimization
Inventory shrink diagnostics and measurement frameworks
Terminal access and branded fuel program evaluation
Resource optimization across your supply and logistics operation
Review your supply chain →
What we look for
→Rack-to-retail spread below market — often $0.02–$0.06/gal recoverable
→Supply contracts that auto-renewed without a competitive review in 3+ years
→Transport costs running 10–20% above regional benchmarks
→No systematic shrink measurement — losses surfacing months late in financials
Practice Area 04
Financial Advisory — Knowing your numbers well enough to grow
EBITDAAcquisitionsCapital StrategyBPR
Whether you're thinking about buying another site, selling the business, or just trying to understand why your margins have softened over the past two years — you need financial clarity before you can make good decisions. Most operators we work with have good instincts about their business but don't have the structured financial view to act on those instincts with confidence.
We help you build that view. Not a wall of financial theory — a practical picture of where the cash is coming from, where it's going, and what levers actually move the number.
EBITDA diagnostic — where you are, why, and what to do about it
Acquisition target evaluation and due diligence support
Pre-sale financial preparation to maximize enterprise value
Capital allocation strategy for multi-site expansion
Accounting review and financial reporting quality
Business process reengineering — aligning how you operate with how you report
Strategic development planning — where to go next and how to get there
Talk financials →
Who this is for
→Operators planning to buy additional sites in the next 1–3 years
→Owners thinking about a sale and wanting to get the number right
→Multi-site operators whose profitability has plateaued without a clear reason
→Investors evaluating petroleum distribution or retail acquisitions
Practice Area 05
Tech Stack, AI & Strategy — Using technology to run a tighter operation
Tech AuditSystem SelectionIntegrationOptimizationAI StrategyAI Development
Petroleum businesses are running more software than ever — ERP, fuel pricing feeds, tank monitoring, payment systems, loyalty platforms, reporting tools. Some of it is essential. Some of it is redundant. Some of it is actively creating problems because systems that should talk to each other don't.
We audit what you're running, identify what's working, what's costing you more than it's worth, and what's missing. If you're evaluating new technology — a new ERP, a fuel pricing system, a tank monitoring platform — we help you make that decision based on how your operation actually works, not a vendor's sales pitch.
We also work with operators who are ready to put AI to work in their business. Not the buzzword version — practical AI development and strategy that automates real tasks, surfaces insights from your existing data, and gives your team leverage they didn't have before. If you've wondered whether AI is actually useful for a business like yours, the answer is yes — and we can show you where.
Full tech stack audit — what you're running, what it costs, what it's actually doing
System evaluation and selection support for new technology investments
Integration assessment — identify where systems should connect but don't
Resource optimization — reduce redundancy and eliminate tools that aren't earning their cost
Strategic technology roadmap — what to implement, in what order, and why
Vendor evaluation support — cut through the pitch and assess what fits your operation
AI strategy — identifying where artificial intelligence creates real leverage in your operation
AI development — building practical tools that automate workflows, analyze data, and reduce manual overhead
Talk tech & AI strategy →
Common scenarios
→Running 4–6 systems that don't integrate, requiring manual data entry between them
→Evaluating a new ERP or fuel pricing system and not sure which direction to go
→Paying for software subscriptions that nobody is actively using
→Just acquired a new site with a different tech stack — need to rationalize
→Curious whether AI can do anything useful for your operation — and want a straight answer, not a sales pitch
→Have repetitive manual processes — reporting, reconciliation, data entry — that should be automated but haven't been

Ready to talk about your operation?

No pitch, no pressure. Just a straight conversation about what's going on in your business and whether we can help.

Schedule a call → Call 919-580-6796

Or email: john@islandedge.co